My Low Content Publishing Business Goals: Inspired By Five YouTubers!

In this post, I’m going to be talking about five things I plan to do in 2022, that will help my KDP publishing business & online business as a whole.

But there is a bit of a twist here! These things are all inspired by 5 different YouTubers!

So, let’s get started……

1 . Create Some A+ Content For My Low Content Books!

I have really put this one off for a long while now and it’s time now to make the effort with this!

But… What is A+ content?

Well, it’s a way for you to showcase your book on your main sales page, where your description goes.

Up until recently, we had to rely on the look-inside feature to showcase the interiors of our books… Unfortunately though, that feature is not available on mobile devices!

These days, more and more sales come directly from mobile devices. So, A+ content gives buyers a chance to see more of your book and therefore, make a more informed decision.

Although I don’t have A+ content yet, I’m sure that a well designed sales page is going to lead to higher conversions.

Thankfully, I often have customers take their own pictures and videos of the inside of my books, which they have added to their reviews, so that has been beneficial for me so far.

But looking at some of the beautifully designed A+ pages – I realise this is something I need to get to grips with now!

Well, I was inspired to get on with it after watching a video with Nuria Corbi, talking about A+ content. She also released a new product, to help people create their A+ pages!

This was the kick up the butt I needed to get started with it, as she provides some easy-to-use CANVA templates within the course, which make it so much simpler to create a great looking A+ page.

I also checked out some of my competitors pages and several now have A+ content… So, it’s time I took the plunge too!

Thankfully, Nuria’s mini course includes step-by-step videos; demonstrating how easy it can be to set up an attractive A+ page; with mockups of your books.

You can check out Nuria’s Easy A+ Mockup Creator here!

2. Improve My ACOS With Ads & Run More Ads!

I’ve been improving with Ads over recent months, but my Ad spend is small and I feel that I do need to branch out more with it.

So, when Chris Raydog said he was releasing a FREE ADS COURSE, it reminded me yet again that I need to step up my advertising game and also to create some of my own content on Ads.

I checked out Chris’s course and if you’re a beginner with Ads, this is a really excellent resource for getting started.

Chris goes over everything step by step – including how to set up Auto & Manual campaigns, how to easily work out your ACOS/break even point, he shares his own strategy and more.

It’s really awesome that Chris put so much time into this course & is actually giving it away for free. He comes across to me, as a really genuine person.

So many people do ask me about Ads and I’ve generally been a bit reluctant to discuss to much in detail, as I was a bit unsure of my own ability.

However, I have found I’ve been doing a lot better with Ad optimisation recently and Chris has inspired me to also share some of what I know too, as info on Ads must be something that I’m asked about the most.

The thing with Ads is, so many people WILL have completely different strategies and what may work for one person or one niche, will not work for another.

This is why, above all else, experimentation when it comes to Ads is vital to grow and it’s a slow burner… Which is why you do need a budget in order to learn and this is just something you have to accept.

Believe me, I was so cautious when I started with Amazon Ads, I used to get scared and switch off Ads because they’d spend 1 or 2 dollars!

Now I’m far more relaxed, I understand I do need to spend money on an Ad before I optimise it and that an Ad will typically lose money before you tweak it.

You can turn an otherwise unprofitable Ad into a profitable one with some time and patience.

(Side note: Chris has helped me a lot with some of his tips on YouTube… I remember this video in particular inspired me to create a book which ended up being in my top 10 books sold over Xmas!!!)

There is definitely a great opportunity to grow your KDP business through growing Ads, but do so with caution.

If I’ve learnt anything in the passed year from doing Ads it’s to not be complacent. A profitable Ad campaign one month, won’t necessarily mean one the following month.

It is up and down and you need to roll with that and learn to adapt as you go.

If you’re interested in Chris’s Ads course; I highly recommend it… Watch this video first, before signing up!

3. Repurpose My Content By Selling Canva Templates & Printables:

This is something I intended to do a long time ago and the competition is growing in this space so, it’s best to start sooner rather than later.

There are people selling CANVA templates on Etsy for example; specifically for KDP…. but it wasn’t long ago that I looked and there was only one or two sellers.

Now there is many more to choose from and is more competitive.

But even if I just make templates specifically for my gumroad store and my own audience on YouTube, I’m happy to do that and this is something I have started.

So, when it came to selling templates and printables, I really wasn’t sure what I was doing and I stumbled across an online course – which I think I almost bought moments after I saw it, because it was EXACTLY the course I was looking for.

The course is by YADSIA, from the Online Templates Shop Channel.

I rate this as one of the best and most useful courses that I have ever done. There are several courses bundled into one and I did most one after the other…

So, I do need to go back and go over it all again, however the course gave me the confidence to create some templates for gumroad & even my first free mini course.

The course I purchased was called the DIGITAL BUSINESS START UP COURSE.

I absolutely love her laid back teaching style and she goes over everything with such detail. I feel that often with courses, you can still come out not having all the pieces to the puzzle.

But with this, everything is explained so well and there is a vast amount of information.

With this particular course, it’s not just about templates either – it actually has SEVERAL courses including:

• How to sell a Planner on Etsy,
• Design and sell templates – crash course,
• FB Ads for digital products,
• Design and sell digital planners,
• Design and sell Printables,
• Create sales pages,
• Pinterest Ads,
• Q&A Sessions…. And more.

Plus, of course, every individual course then contains MULTIPLE lessons.

I give credit where credit is due and in my opinion, this course is amazing. It helped me in so many ways, where other ones did not.

If you can purchase one course about selling digital products on Etsy or elsewhere online, this is the course to take.

If you scroll down on the sales page, Yadsia gives you a walkthrough video of the course and you can see what I mean.

4. Work On My Business EVERY DAY!

This isn’t going to be for everyone, but for me routine is important and I find it incredibly easy to fall out of a routine and get off track.

Therefore, I was inspired by Paddy from StackinProfit to actually make the effort to do something in my business each day.

On the weekend, this may be as short as a half an hour each day – for example; to plan out my time during the rest of the week.

The weekend may also be a time to catch up with things such as, replying to comments and emails.

This video by Stackinprofit introduced me to a little app/chrome extension, which is totally free.

It’s called Todoist… It’s a really simple application that allows you to essentially create to-do-lists…. But it’s already transformed my day.

I am a list person.

But I have tended to do it in notebooks, or on random pieces of paper.

You can guess what usually happens. I lose the bits of paper…

I can’t remember where I wrote the list, (or even that I wrote a list sometimes!…. hmmm… memory… )…

BUT now I have this App saved in my bookmark bar tabs and I can check in and remember what I had actually planned to do.

First of all, this has made me acknowledge the fact that I ALWAYS add too many things to my daily to-do.

This makes me feel bad when it starts telling me that certain tasks are overdue.

So, this has encouraged me to really cut back on my to do list and actually be in a position where I can ADD things to my list, rather than remove them or move to another day.

There is something very satisfying about checking off all the little boxes when a task is complete.

Small things can make me happy.

Unless you’re Paddy, (who I think must be one of the most dedicated/committed workers with his online business that I’ve ever seen) then you may SOMETIMES fall short.

I can fall off the wagon, (so to speak) and easily start procrastinating more than I’m working.

Invariably this is because I tend to be avoiding something that is out of my comfort zone.

But I get back on the horse eventually and keep on going. The important thing is not to let that little bit of a break lead to weeks and months.

I’m aiming to work on my business daily and for this to be the routine – but I’m realistic that this may not happen 100% of the time.

5. Avoid Shiny Object Syndrome

This may seem like a bit of a contradiction, as I’ve just talked about several things I need to do this year but believe me, I have narrowed this down considerably!!

I was inspired to talk about this from Rachel Harrison Sund who recently published a video on Shiny Object Syndrome.

There are only a certain number of hours in a day and if you’re spread too thin time wise, you’re not going to achieve what you need to do.

In her video, Rachel talks about asking whether the new opportunity you’re considering taking up, will it get you closer to or further away from your goal?

If you’re going to be starting something from scratch, this is going to take you much longer to gain traction with than continuing to gain expertise in the field you’re already in.

So, there are a number of things I want to do this year and it’s worth taking a look at those…

1. Repurposing my interiors into things like Canva templates or Printables on Etsy. This is already taking work I have done perviously and expanding on my income on another platform – I do feel this is a worthwhile venture.
2. Creating A+ content. This could lead to better conversions and more sales with my best selling books, as well as any new books I release.
3. Create more content for my YouTube channel. Again, this is using experience I already have via KDP to help others and potentially grow an audience and my business.
4. Learn more about Ads for KDP… Definitely a skill that would increase my sales on KDP.
5. Uploading more low content books & some activity books… This will increase my portfolio on KDP and hopefully increase my sales overall.

So, looking at the above, I’m comfortable that these things will ultimately help me grow my current business.

By contrast, I had in my mind recently that I could start working on some of my old niche sites again and also potentially start a new YouTube channel on a totally different topic.

While those are things that could potentially be successful, I only have a certain amount of time in the day and I really need to be focusing in on those things which are going to grow my current business.

I think out of all the things I’m going to be trying – probably the repurposing content for Etsy is a little more of a risk because, it can actually take a lot of time and it may not lead to a significant amount.

Because of this, I’m going to follow Rachel’s advice… She suggests only allowing 5 – 10% of your time to investigating a new shiny object, (if you can’t resist it altogether).

Therefore, I will attribute 1-2 hours a week only now, on my new Etsy shop and the rest of the time on tasks aimed to grow my current business.

Maybe one day, once I’ve reached a level in my business that I’m comfortable with – I can change my direction and focus on other things, but for now I need to be narrowing my focus.

Typically, I have been very bad at time management. One week I’m super productive, followed by potentially months of disorganised days and procrastination.

I’m finding that half the battle is always JUST GETTING STARTED.

It’s amazing how much I can achieve, when I just get started at the time I intend to.

I also feel SO much better when I have been productive, don’t you?

Let me know your plans for this year and by all means, some inspiration you have taken from YouTubers online!

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