Top 5 Marketing Strategies That Will Boost Your Online Sales!
E-commerce websites have always struggled to maintain a steady flow of revenue. The growing competition and an increasing demand for branded products are only some of the reasons behind it.
Online content marketers are still in charge of online sales however. Implementing new and creative marketing strategies on existing e-commerce storefronts has become more important than ever.
Even with such a high demand for quality content, 70% of marketers still lack a consistent content plan in their advertisement, study shows. With that in mind, let’s take a look at the top marketing strategies that can help you turn your online sales around and make some extra revenue.
Benefits of online marketing:
Before we get into the how-to, let’s take a look at why you should care about online marketing. Many site administrators and business owners in general think that online advertisement is a waste of money.
People who want to buy your products will eventually make their way to you one way or another – right? This statement is far from the truth, so let’s take a look at some factual benefits of marketing your online store:
Online marketing increases traffic and subsequent conversion rates – in short; more customers
It establishes your website as the industry authority – in translation; your site becomes important in your industry
Content marketing ranks your site better in Google and other search engines – meaning; you show up in search results much more frequently
It can reassure unconvinced visitors of the legitimacy of your products – thus; it brings even more customers
These are only some of the surface benefits of implementing a marketing strategy in your online sales. The more time and effort you invest into marketing your products, the more people will be inclined to buy them. With that, let’s jump into the top strategies to implement in online sales right now.
It goes without saying that websites create some form of content for their online stores – your site included. However, there is a right and wrong way to do it. Your content should always be branded in order to represent your site and business as a whole.
You can use the same color palettes, visual elements, fonts and other details from your brand in your content. It’s also very important to add your logo, tagline and contact information onto any piece of content which is used for marketing of your online store.
That way, you will create a connection between your advert and the product you are trying to sell. Studies show that 95% of buyers consider a product safe to buy if the marketing content backs it up effectively. Don’t waste the opportunity to advertise both your brand and products through the same marketing strategy.
Create a company blog:
No matter what industry or niche you are selling for, chances are that you have some opinions to express. Companies often use blogs as a means to connect with their community and build trust with any clients or partners. The same logic can be applied for online sales in order to boost your overall revenue.
You can blog about your products, their benefits for the consumers, tease upcoming sales and products, etc. This can lead to a buildup of readers who will willingly participate in your discussions, promote your content in their networks and buy your products in the end.
Go the extra mile and offer your blog content in different languages apart from your native one. You can check out translation services reviews provided by Pick Writers if you need help from a professional translator in order to do so. This is a good idea if you plan on selling and shipping products to other countries and continents.
SEO of product descriptions:
If you ever wrote a blog post or an online article, you might be familiar with SEO. Search Engine Optimization (SEO) represents an important part of content optimization. In short, you can use tools such as Google AdWords in order to find the most popular keywords, phrases and formatting styles in your industry. This data can then be used to write effective product descriptions for your products and services on offer.
What this does for your content is that it triggers Google’s search engine algorithms to register your content as “relevant”. Google’s continuing mission is to bring fresh and original content to as many people as possible. Data shows that 93% of online experiences and purchases begin with a search query in Google or equivalent search engine.
What better way to use this than to SEO your products for better ranking. In essence, when someone searches for a product related to what you have on offer, your site is bound to show up in their results page much more if popular keywords are involved.
Advocates & influencers:
Social proof plays a huge role in online sales no matter the industry. People like to see that someone else bought an item they are interested in before they do so themselves. To that end, you can employ influencers and brand advocates to your advantage.
Influencers are online personalities who blog through text, video and other types of content and have a massive following. Their “influence” can effectively increase your sales no matter what product you are trying to push forward. Surveys show that 94% of online businesses find benefits in using influencers in their marketing strategy.
Brand advocates work in a similar fashion but focus on their local environment, social circles and word of mouth. They are far cheaper to employ and will do their outmost to raise your online sales over time. Choose the type of social influence your products align with and start marketing your products on a more personal level.
Incentivize purchase through CTA:
Lastly, one of the smartest and most effective marketing strategies can be found in CTAs. Calls to action (CTA) are literal “requests” which you can make from your customer base. Most content creators focus on creating high quality advertisement without the necessary punch line that solidifies the sales of a product.
These requests can be anything from “subscribe now” to “buy at half price”. Depending on your brand and products, you can use CTAs to effectively push new and existing products in order to increase your online revenue. Study has found that personalized, well-written CTAs can increase customer interaction up to 202% in online sales.
Place your CTAs on prominent spots across your website including the landing page, individual product categories and product descriptions themselves. That way, your customers will always be exposed to some form of CTA and incentivized to finally make that fateful purchase on your online store.
Online sales through smart marketing (conclusion):
These are the most efficient marketing strategies that can be implemented in online sales in 2018. However, just because they are popular and effective doesn’t mean you should use all of them at once.
Review your website and the product lineup you have on offer before implementing a marketing strategy. Once you have a clear idea of what you are selling, it will be far easier to choose the right approach to attract more customers and make more money in the long run.
Kristin Savage has graduated from Columbia University where she was majoring in Germanic Languages. Besides English as her mother tongue she also speaks German and Dutch fluently. Currently Kristin is studying Spanish and planning to obtain her PhD in Applied Linguistics since she is interested in how to use her to some extent practical knowledge of language processes in everyday life.