How To: Start An Affiliate Website In The UK!

how to start an affiliate website in the uk

How To Start An Affiliate Website In the UK!

It is a common misconception for people starting out to think that – just because you’re in the UK, you can only sign up for UK affiliate programs.

Fortunately for us, that’s completely untrue.  While I am signed up to plenty of UK specific companies, I am also signed up to various companies in the USA as well.

You could also choose to base your site more for the US market, rather than the UK, depending on where a majority of your audience is coming from.

With the Amazon affiliate program, for example, I am affiliate to Amazon USA, Amazon Canada, Amazon UK and Amazon France.

But, you can sign up to any Amazon platform that you like – so long as you’re getting traffic from those countries, you could make a sale, (you would need to redirect your customers depending on location though – I use Geniuslink for this).

Many programs in the US of course, pay in US dollars.  This is no problem, you will often have the option to be paid via methods such as Paypal, cheque or directly into your bank account.

So, how do you start your affiliate website in the UK?

Many people think that you need a tonne of money to get started online – if you are clueless about how to build a website for starters, that alone may be enough to stop you in your tracks.

In reality, getting started in affiliate marketing is as cheap as chips.

Well, not quite as cheap as chips :).  But not far off!

It’s the time investment and the effort that’s the difficult part.  People come into online business somehow thinking it should be easy – it isn’t.

Think about all the time and effort you’ve invested in your education, your regular job, learning new skills in life – all that took considerable time and effort, but that’s considered the “norm,” so people expect it.

If you’re putting a tonne of time and energy into an online venture, many people around you may consider it a waste of time if you don’t get instant results…

Generally that is because they have no idea what making money online really involves and when it comes to affiliate marketing – it takes a lot of time and effort, just like many other things in life!

So, that’s the effort aside, but what about the cost?  What about setting up your website and web design?

I’m sure you don’t need me to tell you that hiring a web designer can cost a small fortune, let alone the upkeep if you have no idea what you’re doing.

But many people don’t realise that you can set up your own professional website, (yes even with zero experience) and very minimal instruction – in a matter of seconds.

So, what you need to get started with an affiliate wesbite in the UK is the same as what you’d need anywhere:

  • You need to choose a profitable niche.  This will be the key topic or area of interest that you want to base your blog or website around.  

Useful post:  How to choose a niche online – passion vs profit.

  • You need a website.  You could start off with a free website in the beginning, but in order to progress, you will need your own domain eventually – however, you can switch over at a later date, if you want to just get your feet wet.

Useful post:  How to build a free website today.

  • You need some decent training.  This could be free or paid.  For example, there is tonnes of info out there online, via blogs, websites and YouTube about how to get started online with affiliate marketing…

However, I personally spent months learning via this method and ended up more lost than ever.

The main reason being, there are so many varying opinions about what you should/shouldn’t be doing.

There are also a vast amount of people trying to promote push-button systems and get-rich-quick type products.

Many people will be lured down that path because the promise is – that it is easy and quick to make money with the next new secret “system.”

Who wouldn’t want to take the easy and quick road to wealth and riches?  The long and slow road to wealth doesn’t quite have the same ring to it.

But unfortunately – easy and quick are not the reality when it comes to affiliate marketing.

Once you DO know what you should be doing, it’s very easy to sift through the fact from fiction and from the good advice, to bad advice.

But as someone brand new online, you have no idea and it’s very frustrating.

So, do yourself a favour and join a legitimate platform or community to learn the basics.  This is my own favourite community – where I started myself.

What Will You Learn In Your Training?

Some things you may learn in an Affiliate Marketing program may include:

  • How to set up your website correctly/website theme etc.
  • How to set up google webmaster tools and google analytics.
  • To learn how to generate organic, FREE traffic to your website via SEO methods. (search engine optimisation) .
  • How to drive traffic via social media.
  • Email marketing.
  • How to create content for your site.
  • How to sign up for affiliate programs.
  • How to use your affiliate links.
  • Copywriting skills.
  • Options for paid methods of traffic.

If you’re unfamiliar with a lot of this, the basics are pretty straight forward to understand and implement and – as you do learn, what at first feels like a massive effort, does become second nature over time.

Any training you receive, as long as it’s legitimate, will provide you with step-by-step in depth training and ideally, you’ll want to be able to connect with other people in the same boat as you.

When you do get started in Affiliate marketing, you will probably feel overwhelmed and that’s completely normal.

Several months in, you will probably still wonder if you’re doing everything wrong…

I promise you that, that if you persevere, it does start to get easier over time.

People tend to quit around the three month mark….when this is exactly the same time it often takes people to make their first sale!

Signing Up With Affiliate Programs:

Once you get started building your website, you will feel as though you want to sign up to affiliate programs immediately – but many programs want you to have a decent amount of content on your site before they accept you.

There are a couple of exceptions –

Amazon tend to accept fairly quickly, in fact I have heard of people signing up to Amazon with just a large social media following, (no website) and being accepted — but this is not the norm.

Clickbank doesn’t have any eligibility criteria, you can just sign up with them instantly, (they sell digital products).

Amazon is a very popular starting point for new affiliate marketers and it’s a great choice in my opinion.

Amazon does a brilliant job at selling, as long as you can get people through the door, Amazon does the rest.

The greatest aspect to the Amazon affiliate program is – you get compensated for anything that the customer buys within 24 hours.  It doesn’t have to relate to anything you’ve linked to.

One of the UK’s largest affiliate networks is Affiliate Window – I’m an affiliate with them myself.  I use them primarily with another website where I am affiliate to Etsy, Truffle Shuffle, Wayfair, John Lewis – to name a few.

But there is a massive choice of companies on there and you wouldn’t struggle to find a relevant company to apply to within a majority of niches.

Before you decide on your niche, check that there are enough affiliate programs that can sign up to.  More details about choosing a niche here.

Before You Start With Affiliate Marketing:

Make sure you keep it in mind that you can’t expect overnight results.

You may spend several months without having made a single sale – longer if you’re not spending enough time on your site, (writing at least 3+ quality posts per week on your website/sharing via social media and so on).

After your initial sale, the gentle initial trickle of sales may start to come in and you will start to see that there is potential to scale up.

The more you work, the quicker you learn, the faster you can start seeing results – it’s that simple and that hard.

Remaining motivated month after month can get tough at times, which is also why being able to talk to others in the same boat helps.

The other thing is, if you’re relying on generating free traffic with the search engines via SEO – SEO takes time to work for you.

For example, you may create a post tomorrow and it will go in on page 6… several months down the line, it’s gradually moved up to page 1.  Even when you haven’t touched the post since you published it!

In the meantime however, your have been working hard on your website and your site has grown in authority.

While you weren’t looking, Google started to trust you and showed you some love.

This is where the fun begins.

So, my best for you getting started is…

Don’t get too hooked up trying to pick your ideal niche, (it probably won’t be your last!); get some decent training and be prepared to be both focused and determined…

Do not expect quick results, it’s a process that takes months and years – rather than days.

I wish you all the best on getting started….  let me know how you get on.

Take care,





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